Chrysler Wins Japan Trademark Invalidation Trial over “Jeeper”

Chrysler has won a trademark invalidation trial in Japan against the use of the mark "Jeeper" on various hand tools. Despite a failed opposition in 2022, the Japan Patent Office (JPO) has now ruled in favor of Chrysler, citing the reputation and recognition of the "JEEP" mark and the likelihood of confusion between the two marks. The disputed mark has been invalidated based on Article 4(1)(xi) and (xv) of the Trademark Law.

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