Outdoor gear brand Frost River has filed a lawsuit against Lucasfilm and Filson, claiming that they used Frost River's products without permission in the Indiana Jones film and in a joint marketing campaign with Filson. Frost River alleges that this amounts to false designation of origin and seeks compensatory damages. The core issue is whether consumers will be confused about the source of the Frost River products in the film due to the co-branded campaign.
https://www.thefashionlaw.com/indiana-jones-backpack-ad-campaign-at-center-of-new-trademark-lawsuit/
https://www.thefashionlaw.com/indiana-jones-backpack-ad-campaign-at-center-of-new-trademark-lawsuit/