Supreme's Box Logo is "Well-Known" Trademark, Per Indian Court

Supreme's red-and-white box logo has been recognized as a "well-known" trademark on apparel and clothing by the Delhi High Court in India. The court ruled in favor of Supreme in a trademark dispute against Punjabi Adda, ordering the defendant to stop using the box logo and refrain from filing any trademark or copyright applications related to it. The court considered evidence of Supreme's extensive use and enforcement of the mark, as well as its global recognition and endorsements by celebrities. The court's decision aligns with previous rulings granting well-known status to trademarks of other companies in India.

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