Taco Bell's recent trademark dispute with Taco John's over Taco Tuesday® turned into entertaining advertising that promoted Taco Bell's brand. The focus was more on brand promotion rather than product promotion.
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https://www.jdsupra.com/legalnews/the-taco-tuesday-tussle-2894880/
https://www.jdsupra.com/legalnews/the-taco-tuesday-tussle-2894880/
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