What If It Isn’t a Bluff?!: The Consequences of the Government’s Epic Bill C-18 Miscalculation Begin to Set In

The consequences of the government's mistaken calculation regarding Bill C-18 are becoming apparent. Both Meta and Google have shown signs of ceasing news sharing on their platforms due to mandated payments for links. While some see Meta's advertising as a negotiation tactic, the company claims the law cannot be changed. The Canadian media is now advising readers on how to access content without social media platforms. Smaller media companies had expressed concerns about the legislation from the start but were ignored. If both Meta and Google comply, referral traffic may decrease significantly, existing deals may be canceled, and foreign competitors may gain a stronger presence. The government's choice to prioritize politics over good policy has created a situation where everyone loses.


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