MarkIt to Market® - July 2023: How to Lose a Mark in 3 Ways – Part 2: Genericide

This text discusses the importance of distinctiveness in trademarks and classifies trademarks into five levels of distinctiveness: fanciful, arbitrary, suggestive, descriptive, and generic. It emphasizes the significance of consumers' love and recognition of a mark as an indicator of a product's source.

https://www.jdsupra.com/legalnews/markit-to-market-r-july-2023-how-to-1591016/

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