This text discusses the importance of distinctiveness in trademarks and classifies trademarks into five levels of distinctiveness: fanciful, arbitrary, suggestive, descriptive, and generic. It emphasizes the significance of consumers' love and recognition of a mark as an indicator of a product's source.
https://www.jdsupra.com/legalnews/markit-to-market-r-july-2023-how-to-1591016/
https://www.jdsupra.com/legalnews/markit-to-market-r-july-2023-how-to-1591016/