New Balance Accuses Golden Goose of Copying its "Dad Shoes" - The Fashion Law

New Balance has filed a complaint against footwear brand Golden Goose, alleging that it has copied the design of its popular dad shoes, the New Balance 990 sneakers. New Balance claims that Golden Goose has intentionally infringed on its trade dress and seeks injunctive relief and monetary damages. The case highlights the increasing trend of fashion and athleticwear brands overlapping and potentially confusing consumers. New Balance itself has delved into high-priced collaborations with fashion brands, putting it in a similar market as Golden Goose.

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