Twitter announced its rebranding as "X," causing confusion among users who mistook it for the Comcast Xfinity app. The sudden change surprised both the social media and trademark communities.
https://www.jdsupra.com/legalnews/twitter-re-brands-to-x-a-lesson-in-9053536/
https://www.jdsupra.com/legalnews/twitter-re-brands-to-x-a-lesson-in-9053536/