Adobe wants victims of GenAI impersonation to sue the impersonator, not the tool

Several companies, including Adobe and Google, have joined the White House's voluntary commitments on safe AI development. Adobe has proposed a federal anti-impersonation law, allowing creators to seek damages from those using AI to impersonate their style for commercial purposes. Adobe's tool, Firefly genAI, is trained on licensed and moderated content, but the proposed legislation would target tools trained off the web. Meanwhile, Google's CEO, Sundar Pichai, believes that existing rules cover many AI deployment scenarios and that passing federal privacy legislation should be a higher priority. The Biden administration plans to protect Americans' rights and safety through an executive order and bipartisan legislation on responsible AI development.

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