VOGUE VEGAN for Cosmetics Dilutes Famous VOGUE Marks, Says TTAB

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The Board sustained an opposition to VOGUE VEGAN for cosmetics with no animal products, canceling registration for "personal shopping for animal-free products" based on dilution of the famous VOGUE mark for fashion magazines. The VOGUE mark's commercial strength and consumer exposure over 100 years supported its protection, leading to a finding of dilution-by-blurring.


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