China National Intellectual Property Administration What's New Better Telling China's IP Stories Making China's IP Voice Heard

The National Intellectual Property (IP) Publicity Week 2024 is scheduled to take place from April 20 to 26 with the theme "Promoting High-Quality Development by Facilitating Commercialization and Utilization of Intellectual Property Rights".
The event will be organized by the China National Intellectual Property Administration, the Central Publicity Department, and the State Administration for Market Regulation, along with 18 other authorities including the Supreme People's Court and the Supreme People's Procuratorate. 

This year's National IP Publicity Week will feature various themes, formats, and highlights. The focus will be on showcasing achievements through promotional videos, themed exhibitions, and other means to comprehensively display China's IP endeavors. The aim is to create a celebratory atmosphere for the 75th anniversary of the founding of the People's Republic of China.
The events will emphasize the theme by designing promotional posters depicting the commercialization and utilization of IP, highlighting the crucial role of IP in developing new quality productive forces, enhancing brand competitiveness, increasing cultural soft power, activating new regional dynamics, and adding vitality to the economy.
Furthermore, there will be an emphasis on multi-party coordination by mobilizing localities to conduct related activities, increasing the number of sub-venues for the National IP Publicity Week, and creating a new situation for IP publicity work involving multiple parties on a wide scale. 

Public participation will also be highlighted through the use of online live broadcasts, short videos, and other mediums to conduct publicity both online and offline to audiences at home and abroad, telling China's IP stories domestically and internationally. 

CIPNews will focus on innovative communication methods related to the event's theme during the National IP Publicity Week. It aims to vividly showcase distinctive activities and work highlights from various regions, breaking barriers and extending the reach of IP. This effort seeks to embed IP cultural concepts more deeply in the public consciousness and further enhance the international influence and communicative power of the National IP Publicity Week.

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