On August 30, 2024, MERCEDES-BENZ GROUP AG emerged victorious in a trademark dispute against ALPS Biotech Co. Ltd. in Taiwan. The Taiwan Intellectual Property Office (TIPO) ruled in favor of BENZ, citing that ALPS's trademark, featuring a white three-pronged logo within a black circle and the letters "ALPS," bore similarities to BENZ's iconic star logos. The disputed trademark, filed by ALPS in December 2021 and granted in July 2022 for various services under class 42, was deemed likely to cause confusion among consumers. TIPO highlighted the fame and distinctiveness of BENZ's star logos, leading to the cancellation of ALPS's trademark registration.
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