The General Court has affirmed the European Union Intellectual Property Office's (EUIPO) ruling that revoked Chiquita's trademark for its distinctive blue and yellow oval design on fresh fruits. This decision underscores the court's commitment to upholding trademark regulations and ensuring that such symbols maintain distinctiveness and do not mislead consumers. Chiquita's attempt to protect its visual identity was deemed unsubstantiated, as the court determined that the trademark lacked the necessary uniqueness required for registration. Consequently, the revocation serves as a precedent for future cases involving trademark applications and the necessity for distinct visual representation in the marketplace.
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Read the full article on the original webpage: https://www.eunews.it/en/2024/11/13/chiquita-brands-court-of-justice-rules-no-more-protection-as-an-eu-trademark/
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