On December 30, 2024, Louis Vuitton, the renowned fashion brand, successfully argued before Taiwan’s Intellectual Property Office (TIPO) for the cancellation of the registered trademark “YILIBEAUTY 伊秝美學及圖.” This decision was grounded in the potential for consumer confusion with Louis Vuitton's well-known “LV” logos, identified by several registration numbers. The contentious trademark, filed on September 11, 2023, and published on April 1, 2024, was intended for class 3 products such as cosmetics and skincare items. Louis Vuitton lodged its opposition on June 28, 2024, citing violations of specific provisions in the Trademark Act. In its ruling, TIPO referenced Article 30.1.10 of the Trademark Act, which prohibits the registration of marks that are identical or similar to existing trademarks if they are associated with similar goods or services, thus creating a likelihood of consumer confusion. TIPO highlighted the design of the contested mark, noting that its encircled “YL” above the “YILIBEAUTY” text bore visual similarities to Louis Vuitton’s overlapping “L” and “V.” The office concluded that the distinctive features of the contested trademark, particularly the prominence of its letters, could evoke a resemblance to the “LV” logo. Furthermore, TIPO recognized that both trademarks pertain to similar categories of products, cementing the likelihood of confusion. Evidence presented by Louis Vuitton demonstrated the high distinctiveness of its “LV” branding and indicated that consumers were more familiar with it than the contested mark. Consequently, TIPO determined that the similarities in branding, coupled with the overlapping product categories and the established recognition of Louis Vuitton’s trademark, justified the cancellation of “YILIBEAUTY 伊秝美學及圖.”
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