Invoke has achieved a groundbreaking milestone by securing the first copyright protection for an artwork entirely generated by artificial intelligence, as recognized by the U.S. Copyright Office. Kent Keirsey, the CEO of Invoke, successfully demonstrated that his creative input into the AI-generated image justified its copyright eligibility. Invoke, a platform designed for professional studios to produce visual media, allowed Keirsey to utilize its inpainting features to refine an AI-generated image, meticulously selecting and arranging various components to create a composite artwork titled "A Single Piece of American Cheese." Throughout this process, he applied approximately 35 edits to enhance the original AI image. Invoke submitted an application for copyright registration, asserting rights over the selection and arrangement of the inpainted elements rather than the individual AI-generated parts. Keirsey adeptly referenced the Copyright Office’s guidelines, which stipulate that only works reflecting significant human authorship qualify for protection, thereby excluding purely AI-generated content. Nevertheless, he was able to illustrate that his creative decisions infused the AI-generated content with human artistry. Despite previous unsuccessful attempts by other artists to obtain copyright for AI-generated works, Invoke's proactive approach in blending human creativity with AI capabilities ultimately led to success. The Copyright Office initially rejected the application but reversed its decision after reviewing a video that detailed Keirsey’s creative process. The office acknowledged that the amalgamation of various AI elements into a cohesive image demonstrated sufficient human authorship to warrant copyright registration. Keirsey emphasized the importance of clear copyright guidelines for the industry, asserting that this precedent facilitates the integration of AI tools in creative workflows, thus addressing a significant barrier to widespread adoption.
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