Sony Music has taken a firm stance against the UK government's proposed copyright reforms, expressing significant concerns about the implications for the music industry. The company has already sought the removal of over 75,000 unauthorized AI-generated deepfakes featuring its artists, which include major names like Harry Styles and Beyoncé. In a detailed submission to the government, Sony characterized the proposed changes as hasty, unbalanced, and potentially damaging to the UK’s creative economy, which contributes approximately £7.6 billion annually. The consultation, which concluded on February 25, revolves around a proposed "text and data mining" exemption that would permit AI firms to utilize copyrighted materials for training without explicit consent from the creators, unless they choose to opt out. Sony argued that property owners should not be required to actively protect their rights against potential exploitation, likening it to homeowners needing to label their possessions to prevent theft. The challenges posed by AI-generated content are escalating, with music streaming platforms witnessing a surge in unauthorized uploads. Sony's submission highlighted the urgency of addressing these issues, noting that the current opt-out mechanism is impractical and could lead to widespread copyright infringements. The company has previously asserted its rights regarding the use of its intellectual property in AI development and has engaged in various licensing negotiations with AI developers. Despite its opposition to the proposed reforms, Sony is not against AI innovation and has been involved in collaborative projects, such as a global remix initiative with Pink Floyd's David Gilmour. The ongoing debate reflects broader concerns within the music industry, with notable artists like Sir Elton John and Sir Paul McCartney advocating for stronger copyright protections to safeguard the UK's cultural leadership.
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